New Look

New Look are one of the UK’s top fashion retailer. Their magazine, “Most Wanted” is designed to show customers the latest fashions which are available in store.

The brief for the digital version of Most Wanted was to incorporate an e-commerce element to the magazine in order to help drive sales to the website which proved to be very successful. Also, they wanted to incorporate video from their New Look TV as well as a data capture form which enabled a 20% off voucher to be downloaded for use in store.

This is a great magazine showing how products can be linked and tracked through to the website.